Derek Ang

Effective Strategies to Increase the Ranking of your Site

Derek — Sun, 04 Jan 2009 12:39:04 +0000

Today, being the owner of a website without visitors is equivalent to having a point of sale of sand in the middle of the desert. It is definitely no use, that’s why we must do something to remedy it.

But not all is lost my friend! Let’s see how you can increasing your traffic of your website.

The first thing to remember is that the popularity of your site - As we dictate the Almighty Google-is directly related to the number of links inbounds to your site. In other words, a greater number of other sites that display links to yours, the higher the ranking position in the Google search engine, hence our chance to appear at the top of searches is higher.

In truth, achieving this kind of linkage is one of the decisive factors for success in our task. Focus in this regard, and follow these tips that will help you on your way to the top.

(i) Keep in mind that the quality of links is more important than quantity. It should therefore be linked to Web sites of quality and avoid those with poor content or poor reputation (with objectionable content, adult or illegal). Another important issue is to try to establish links with other sites related to the theme of your website. Linking a page dedicated to the Rugby with a typical American Cooking is not the most suitable combination.

(ii) Be honest with your visitors. Do not drift into pages that are not related to the search just performed. For example, if you type in the title of your home page “Learn the secret of happiness. Click Here! “And then your visitors will encounter an online store selling vitamin supplements for orchids, you will most likely not only not over but never again, that any person aggrieved even complain about the maneuver unethical.

(iii) The key word is “reciprocity”. I add a link to your site, and you do the same with mine. The fact adds the link prior to contact with the administrator of possible new contact, usually predispose best for the person to the exchange. It involves give confidence to say “I already did my job and is in sight, has nothing to lose by adding a link to my site because theirs is up and running.”

(iv) Do you have ease of writing? If so, you have already travelled halfway. Just as you’re reading these tips on web promotion, you could write an article about some interesting topics that dominate on the boards and publish articles etc. Many visitors will be interested to read what I have to tell or teach, and some of them will want to visit your site (linked to the end of the article with biographical details) to delve into the subject or simply out of curiosity.

A campaign to link exchange is a slow and somewhat tedious but if done conscientiously surely reap the benefits within a reasonable time.

How to convert your visitors into buyers?

Derek — Sat, 03 Jan 2009 02:22:16 +0000

If you want more people to visit your Web site then it is because you’re selling something. This may be a product such as electronic books, clothes, music, tools or something less tangible as commercial or Ad Sense. The list is huge. People who come to your Web page are not necessarily going to buy from you. To buy from you, they need to have a degree of confidence in what you do in your product and you as a person.

The Internet is very impersonal. Your Web site is a collection of words, graphics and sounds and possibly videos. It is not a person. But those who visit your Web site if they are people and their language is human, which means that their communication needs a level of connection, intimacy and trust with another person.

This connection, intimacy and trust can be set on your website as follows:

1. Connection

The connection is established between the person who visits your site and the content of this in less than 5 seconds. Just the theme of your website has to be related to what he or she is seeking. So although the word “sex” and “free” are the most quoted on the Internet, do not put it in your content or in your Meta tags unless they offer something related to sex or offer something for free. The way your site is found by your future customers is via search engines, via articles you have published on other pages, such as directories of articles, and via links from other sites or forums etc. If you spend all these inbound links to the theme of your website, people come to have a connection to the content.

2. Intimacy

Do not talk to your future customers like they are “clients”, instead talk respectfully and friendly. Obviously if your website contains products for the scientific community does not like to talk as if it is surfing. Imagine that these talking with your best friend, so you need to communicate on your Web page. When you write the content of this, write it just because a person is not a group that is going to read, but many individuals.

3. Trust

For your future customers have confidence in you have to make known that you know everything there is to know about what you are selling. You can do this by writing articles about your topic, entering partnerships, creating awareness that you have certificates and licenses, very important, being the author of a book on the subject.

Increase returning visitors to your website now (2)

Derek — Thu, 01 Jan 2009 13:03:12 +0000

If you do not want to waste time of your visitors then remove these pages that Welcome to say: “You came to my company’s web, press the button to enter”, the same can be said of those home pages that only show the flags of the languages of the portal. Each of these pages is an obstacle to its visitors.

Promoting Discussion Groups and Creating a Community

Many experts agree that the Web portals that have the greatest success in their businesses will be those capable of creating community. If a visitor feels as a part of a Web portal then it is the best way to get good customers and prescribers. People do business with people they know and trust.

Blogs and forums are becoming a major magnet for Web traffic, in a host of opinions and collector of loyal visitors. When a visitor is identified with the subject of a forum or blog, said visitor repeated visits with the aim of seeing the new “posts” or “entries” from the portal.

Attract Subscribers to remind them to Re-visit

For those visitors who have forgotten them back to your Web site what it is advisable to design email marketing campaigns. A portion of the visitors arriving for the first time a Web might want to subscribe to a newsletter or bulletin news portal. Portal is easy and adds a button on your Web so that your visitors can subscribe to the database portal for sending back information.

Another proportion of visitors are often underwritten platforms for content syndication RSS consult daily where the new content of their favorite websites. Give him a chance to this growing user group can add your Web page to your list of syndication. Design your news or articles in an alternative format in XML so they can be syndicated. Do not forget to add a button on his website indicating that their contents can actually be seen through a system of RSS content syndication.

Surveys: Encouraging Participation in your Website

The surveys encourage Web traffic. Both users who fill up as the users who want to see the results, the subject of the survey is always an interesting hook to increase repeat visits. It is advised that any inquiry is related to the theme of the page, which has a connection with a controversial subject or where you can easily set up a debate, and that of course can see the results in real time.

Conclusion: Taking an Iron Discipline

Behind a Web site that gets large doses of repeat visits, is a strategy for efficient management of content where a strict discipline is the primary value to follow. If you decide that week will publish new content, then you have to be consistent with that level of frequency and you will be giving the message to visitors that the website has new things every week.

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December 31, 2008 — Increase returning visitors to your website now (1) (0)

Increase returning visitors to your website now (1)

Derek — Wed, 31 Dec 2008 13:02:45 +0000

Many times our efforts on marketing campaigns on the Internet are focused on attracting new visitors rather than retain the loyalty of current customers. Remember that a new customer can cost eight times more than a current customer. Find out what are the strategies that will ensure that a visitor repeated several times his visit to our Web site.

Increasing the number of repeat visitors should be fixed within an indicator of our scorecard performance of a Web. Visitors who repeated several times his visit through a site will end up becoming customer and prescriber of our service.

If we try to match the tastes of visitors when they arrive on our Web portal with content and functionality of our site, we can maintain a romance in the long run that will translate into profitability.

Then we analyze a series of tips that will help us to convince visitors to return several times to our Web site.

Update the information on your Web site frequently. Your site is like a store, unless you update the portfolio of products or information about them, their trade will no longer be of interest to repeat a visit. Change the product presentation in the display case, the presentation in the linear, highlight the new offers, losers discard the products, and so on.
Web sites that are updated constantly are the ones that get the top positions in search engines and therefore are the most visited. The frequency with which the robots to visit and search engines crawl the information of a specific Web site relates directly to how often they update content with it. A greater consistency in updating the content is more likely to have more content in the databases of search engines and thereby be positioned at a greater range of keywords.
Another tip is to design a website from a content manager that allows you to update the contents of your page from a cyber cafe in the Bahamas while you’re enjoying your holiday.
The Home Page is the gateway to repeat the visits. The Home Page is the first thing you look at his visitor, is where we should send the message that the site was updated, there are new things that were not from your last visit.
A section of news, tips, articles or events with headlines that are updated on the home page that helps communicate the freshness of content on our site.
Lastly, Design a carousel of outstanding products within the home page also conveys the feeling that they have incorporated new products.

In the next post, we will be discussing about various ways to increase loyalty of your visitors. Feel free to leave any comments/feedbacks regarding this topic discussed.

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January 1, 2009 — Increase returning visitors to your website now (2) (0)

Pay or Not Pay for the traffic to your website

Derek — Mon, 29 Dec 2008 00:43:29 +0000

There is countless success stories from which you will hear talk about the good businesses that are on the Internet. The disturbing fact is that there are perhaps dozens or even hundreds of stories that contradict these. Many companies have started business on the Internet that has failed, and only a handful of them will succeed.

And this is due to luck? No, goes far beyond that. It takes a good approach of doing business, a lot of help and effort of a team. And, more importantly, is the enthusiasm that is put to succeed, determination to learn, the desire to invest much hard work at first, and some money.

Some More Basics:

Traffic is “The First.” Without traffic, all your efforts would be wasted. Every business needs customers, because without them you would not have anybody to whom to sell their products. Internet traffic in the world is like the customer who walks to his shop. The more traffic you have, the more people will be able to sell their products.

But like any business that is in any corner or in a shopping center, not all that we buy, but the greater the number of those entering, the greater the number of people who buy their products. The fact is simple and well known.

But how do you get traffic that is quite important to achieve a small percentage of potential buyers and get a good profit?

Many big companies generate traffic of tens of thousands of visitors per day and only a tiny percentage are those who buy, but that small percentage is enough for them to do good business.

Many of the protagonists of these success stories get their traffic through the payment they make to other people. Yes, that is correct; you have to spend money to make money. Announcing is the key. The more people that know your site exists, more people will go to your site as you see, that’s just a little common sense.

Although there are many ways that advertising can do for free, that does not generate the same high volume as the other methods that charge. These paid advertisements include projecting ads on Google and Yahoo!

Value of Search:

The search is easier and faster to find what a person needs on the Internet. Search engines are popular because they provide a vital service to many people. Also, are free and easy to use. With this popularity, they receive many visitors and clicks to the most common sites to which people tend to go. Then it is easy to deduce why so many companies would pay for advertising on these search engines.

Search engines provide information to millions of users who visit each day. They provide links to many sites that a user may be looking for. If your site is at the top of search results, has a very high probability that they go to their site. While optimizing the search engine is an option that has one of the cheaper costs to get your Web site a good location, ads payments ensure that you get to the site Top of the list.

When you pay for your ads, it’s like paying for your traffic. This may seem a not-so-good idea, but the purchase orders received by him will see a different story. When paying for your traffic, you have secured a stable and constant flow of traffic to your site. You will never have a day without sales.

Paying For Your Traffic:

Normally you are charged for the number of click you get each of its links when a user uses it, called as pay-per-click (PPC). In some search engines will be charged for the number of times their ads are shown or when a certain keyword or key phrase is searched. It is essential that you have a good content in advertisements for these keywords. There are many tools that can provide help to use the keywords right at the right time.

All the money you spend to pay for your traffic will not be in vain. You will get an impressive traffic on its Web site that will also produce a major boost in its sales. Paying for your traffic would be a very good idea and you will get all the benefits they have to offer.

Tips to Sell More

Derek — Sat, 27 Dec 2008 08:08:31 +0000

Today’s blogpost proposes a decalogue that helps make the sale of shares more efficiently. The sale is becoming a more complex because the customer is more professional, better informed, and is less accessible and more skeptical and thorough. In addition, the market is characterized by constant innovation, shorter life cycles of products, lower margins and the aggressiveness of competition. Under these circumstances, professionalism and good work of the sellers are essential tools in the income of businesses, while its work is increasingly demanding. Therefore, it should be prepared adequately and to define guidelines for action. When serving a customer, the seller does not have much time to develop their tactics.

Therefore, here are the 10 tips i proposed that can help make the actions of selling more effectively:

1. Be accessible: Not only when the seller is interested in contacting the customer, but when the client wants to contact him. We must ensure that our customers have a rapid and direct access to talk to us.

2. Do not waste time on the client: Time is a scarce and highly appreciated by all. Unnecessary calls, visits and the “paperwork” excessive must be quickly removed.

3. Demonstrate safety: During the act of sale, the customer expects to deal with a secure and trusted seller, who believes blindly in what he is saying and to demonstrate commitment to their words, especially at the time of closing the sale.

4. Focusing on the benefits of the product: Since the beginning of the conversation, good seller must focus on the main qualities of the product or service in question, asking the client what are the benefits and advantages relevant to him. They are those who will ultimately decide the potential buyer, therefore, the success lies in stress from what the client tells us, our strengths, the added value and competitive advantages over other products.

5. All customers are important: It is a mistake to think that only large accounts deserve our full attention and effort until the client plays a smaller role for the company, regardless of what a customer we can bring economic minds, their dissatisfaction can cause problems that most concern mere figure of loss of its billing.

6. Dar’s face before the problems: Provide assurance to customers, be present when difficulties arise, ensuring that the customer perceives that we listen and do everything possible to resolve them, it reaffirms the safety of passengers in the vendor and creates a relationship stronger and more durable.

7. Foster loyalty: According to studies, a drop of 5 per 100 in the flight of customers could mean an increase in profits of up to 85 per 100, depending on the activity of the company. That is, it is more profitable for companies to know to keep their current customers to look for new ones. In addition, customers loyal to a brand are less sensitive to price, consume more product and can attract new customers for free.

8. Give me something else: Offering more than competitors is something that customers always appreciate, but if it is also new, different and relevant to the customer, rather than better. The creativity in this respect is important. Periodically offer something new to clients to help keep alive the illusion and the power relationship.

9. Caring for the network: The friends, colleagues, customers, suppliers, colleagues and so on can be an important source of business. Creating a good relationship with them, listen, try to help them and earn their trust and professional staff, it is imperative both at work on the staff.

10. Be honest: Honesty and ethics should be present in all our actions. This is the only way to build trust and be a good professional. It is a way to show the customer that we want a lasting relationship with him. It is better to lose a customer who threatens our credibility.

Let me know your thoughts and comments on it.

Creating a Powerful Article Marketing Campaign

Derek — Thu, 25 Dec 2008 13:05:38 +0000

In the previous few blogpost, we discussed about how article marketing can make you money? Effective writing tips for articles?, today we will be discussing about something practical relating to creating an article marketing campaign.

Using article marketing to promote your products or your website is not as easy as some people would have you believe. The work involved in writing and marketing articles can be overwhelming mostly because you will need an astounding number of articles before you begin to see significant results. However, even though there is a great deal of work involved, it is still one of the most popular methods available for internet marketers to promote their products and services. Among the most obvious reasons why internet marketing has become so popular is that it is possible to pursue it without incurring any costs.

Furthermore, you are sure to gain profit from each article for long periods of time as long as you follow the correct procedure in your entire internet marketing endeavor. If you really intend to create a powerful article marketing campaign, the first thing that you will have to remember is that the quantity of articles you submit to article directories is the most important factor to achieve your expected results. The recommended quantity is about ten articles every day. These articles have to be of good quality and submitted to high PR article directories. The more articles you can submit, the more links you will have to your website.

The resource box is an important part of your articles and you must be sure to use it to your advantage by placing a good by-line and linking to your website. Although it may be difficult to start writing such a huge quantity of articles in any given day while making sure that the quality does not suffer, you will find that the task becomes easier over time. When you have become an expert in your niche by being reading about it and becoming immersed in the entire topic, you will never run out of ideas that you can write about. Furthermore, the more you know about your niche, the more natural flowing your articles will be. This is especially important because, through your writing, your readers can tell whether you really do know about your niche or not. The only way they will trust you is if you come across as knowledgeable and trustworthy. Apart from submitting a good number of quality articles to high PR article directories, you could also allow others to use your own articles.

When you let others use your articles on their websites and blogs, you will be gaining more exposure for your website. However, you must make sure that they also include your resource box when they publish your article. This will help you to get a great deal more traffic on your website. The resource box is a good opportunity to convince your readers to visit your website. Your article must be convincing and informative and the resource box is where you will have a final chance to convince the reader to visit your website. Let the reader know that there is more information available on your site. Don’t waste the opportunity to convince your readers one final time. These are just a few of the fundamental tips to create a powerful article marketing campaign

You will find that this task becomes easier over time and that you can go even further to achieve article marketing success.

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Starting A Website - The Importance of Planning

Derek — Fri, 19 Dec 2008 13:41:31 +0000

I’m sure you’ve heard this before: “If you fail to plan, you plan to fail“. Although it’s a cliché, it is still very relevant today. As with anything, a good online business venture needs a good plan. If you already have a business you should have already made a business plan and if you’re deciding on going into an internet business you should do a business plan. Either way a web plan will help you focus on your goals for your site and give you a guideline of how to implement those goals.

The following is an outline of a simple online business plan. If you are planning on getting financial support for your site with a bank loan or investment you may want to use a more complex version, even spend the money to get a professional to help you out.

Outline of a web plan

1. Introduction and Description of your site - Give an overview of your site, what will it do?

2. Purpose of the site - What is the sites product or service, what purpose does it serve?

3. Your sites market - Who will your visitors be. What will they be looking for. What characteristics do they have.

4. Competition - Who will you be competing against, how will you deal with this.

5. Marketing - How will you promote your site

6. Development - How will you set up your site, who will take care of each step, who, if anyone will you hire, what support will you need?

7. Management - How will you manage your site, will you outsource?

8. Financial data - What will your expenses and estimated income be

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Effective Writing Tips for Article Marketing

Derek — Sat, 06 Dec 2008 12:26:22 +0000

If, at this point, you are already able to compel a reader to read through your article, you can say that you already know a thing or two about writing compelling copy. However, that is not the only thing that makes an article suited for article marketing. Below are some things to take note of in order to write articles that are effective for article marketing.

Know Your Audience

When you are in the process of writing your articles, try to imagine who will be reading them. Try to imagine who your target audience is. When you do this, think about the words that they may use to search for the information that you provide. It is always important to put yourself in the mindset of your consumers. One way to learn about how they search for your the product or service that you offer is to do some searches yourself. List the keywords that you think are pertinent to your offerings and try using them in search engines. Check out the results and see if they are at all similar to what you offer. If they are, you are probably on the right track. The next thing to do then is find out how to make your keywords even more targeted and how to make your offerings more appealing to your audience compared to those that have appeared in your previous search.

Article marketing is a means to let your target audience know that you understand them and that you know exactly what they need. If you are able to determine your target audience’s exact needs, it would be easier for them to trust you when they read your articles.

Ask Some Questions With Your Articles

When people are not clear about something or there are things that they do not understand, they most likely will have some questions in mind. As you put yourself in the mindset of your consumer, try to determine what those questions may be. When you do this, make sure that you use them in your articles and that you provide straightforward answers to those questions. This will give your readers a feeling that you really do understand what they need and that you are likely the person to have what they want. Also, try to make sure that your readers have a way to contact you if they have any further questions. This may help you not only to gain more trust but also to gather more ideas for your next articles. By listening to your readers, you will have an easier time in finding out what they really need to hear and what keywords they use exactly.

Speak To Your Audience’s Emotional Mindset

If someone is feeling passionate about solving a problem, they will be very animated and passionate about it. The language that is used is often very animated and emotional as well. If you use the same tone in your articles, you will be speaking to your reader’s emotional mindset. This allows them to trust in the points you are making in your articles. Speaking the language of your readers and audience is a way to speak in the keywords that they use in their life.

Although article marketing can be a very easy task, it may end up a disaster if you don’t do it correctly. It is important to make a good impression to your readers and the only way to do this in article marketing is to follow the basic writing tips above.

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Pointer Domains and Domain Masking Not a Good Idea

Derek — Fri, 05 Dec 2008 00:28:08 +0000

Does your company have multiple domain names with similar content because of domain masking? You might think that the pointer domains appear in various sites, but you still have just one main site. Google, when they index your pointer domains, may actually index all the domains you have or just drop them completely. If this is something happening to you then you need to know what to do. Google usually only indexes the original website and content, which means you are losing consumer base if you don’t fix the problem.

Google and other search engines don’t like domain masking or pointer domains. They believe the sites to be a duplicate site. For example you have a URL www.cats-dogs-petcare.com. You also have a URL www.allpetneeds.com. The domain name names are different. However, the pages are actually showing similar content. In fact you just copied and pasted information from one site to the other, with no changes. Google then does a crawl of the two sites. The search engine sees duplicate content. Google now decides to choose the first site over the second and displays it in the results.

Google may also decide that since both are duplicate content neither site will be shown in the results section, therefore both are not indexed. The best thing to do in this case is to get rid of one site completely. You don’t want to have the domain masking, which is essentially a different name for the site. You should also change any pointer domains you have to a permanent 301 redirect to the main site. This means anyone using the alternate site will be sent directly to your new page.

After you have ended the masking of pages from Google you can get your missing pages back. All you have to do is log into the Google Webmaster Tools and submit a request for consideration. You should explain the problem you had, that you corrected it, and see if they will allow the pages to reappear. Typically after reconsideration Google will index the none duplicate pages again.

If you over look what we have mentioned in this article it could damage the search engine optimisation of your website. This could be a terrible shame if you have a high quality website which is not getting ranked well for it’s relevant keyphrases just because you overlooked such details.

Derek Ang

Effective Strategies to Increase the Ranking of your Site

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How to convert your visitors into buyers?

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